Canadian producer Peace Point Entertainment has given itself a presence in online 3D universe Second Life, the first of several moves by the company's director of new media, Eric Blais.
Blais has been tasked with providing the company with a virtual presence in online 3D universe Second Life, producing mobisodes for mobile distribution company Ithentic and overseeing the placement of Peace Point series on platforms including DVD, and online via iTunes.
In an effort to build audience awareness in both local and international markets, the company is introducing its TV series Food Jammers to the virtual inhabitants of Second Life, with an online incarnation of main character FJ Newman occupying an in-game multimedia point from mid-February.
The Second Life 'market stall' takes the form of a virtual lemonade stand, created by Loop Media, where Second Life inhabitants can chat with Newman and watch video footage from the series on the stall's in-world television set.
Les Tomlin, Peace Point's president and CEO, said the new move displays the company's recognition of the digital age. "We are currently positioning ourselves as a major player both offline and online. This is why I'm thrilled to welcome Eric Blais as the most recent addition to the Peace Point family," he said.
Article from C21 Media.Net
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