Sweden to open embassy in 'Second Life'

Sweden plans to be the first country to open an embassy in the popular virtual world Second Life. "It will have answers to questions on all aspects of Sweden," Olle Wastberg, general director of the Swedish Institute, an organisation that promotes the country's image abroad, said on Tuesday.

The embassy will be called House of Sweden and will be modelled on the country's new embassy in Washington DC. It will open in a couple of weeks.

Second Life, created by Linden Lab, opened to the public in 2003. The publisher says the online world now has more than 3 million inhabitants from around the globe.